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Learn to be your body’s pilot 

Not its passenger

Executive Performance Coach & Breathwork Instructor

I'm Chuck McGee III, a Northern California executive performance coach and breathwork instructor. I help leaders and teams use breathing, posture, and mental flexibility when decisions, conversations, and presentations matter. My credentials include Oxygen Advantage Master Instructor, Wim Hof Method Advanced Instructor, and XPT Performance Breath Coach. I work online and internationally. Calm is not the goal. Capability is.

AS FEATURED IN

Breath book by James Nestor
BBC World Service logo
The Wall Street Journal logo
Jim Kwik logo

8-5-12-5 Breathing
Cognitive Reset Protocol

A paced breathing practice developed by Chuck McGee III: inhale for 8 seconds, pause for 5, exhale for 12, then pause for 5. Start gently, without forcing the breath or holds. This is a practice to explore, not a promise of instant clarity. Research on slow breathing does not establish the effects of this exact sequence.

Do not attempt while driving or in any unsafe place.

Workshops & Retreats

Learn the techniques & skills needed to apply breathwork in your own life. Activities range from immersive half-day workshops to transformational multi-day retreats.

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Leadership & Team Training

The moment before a hard conversation, a high-stakes call, or a room that's turned against you — that's where leaders lose their edge. Our programs train executives and teams to hold onto clear thinking and sound judgment exactly when it counts.

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Private Coaching

Work with Chuck directly, both in-perosn and online, to get the guidance, coaching & encouragement that will help you to learn and grow your breathwork practice.

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Work with Chuck

PRIVATE IN-PERSON OR ONLINE COACHING

​1:1 or small group guidance, education & encouragement to take the next step in your breathwork practice.

Tailored coaching to your level.

The support you need to succeed.

Flexibility to work with your schedule.

Chuck guding a small group of people with their breathing

Why Use Breathwork?

"I breathe just fine, why should I practice breathwork?"

If you're ok with fine, honestly you don't need to start breathwork. Personally though, I want my breathing to be excellent, which is why I spend time consciously training my breathing daily.

Breathwork is the most fundamental practice you will do in any given day. However, without proper practice that foundation will be built on sand.

Who is the Iced Viking?

Meet Chuck McGee III

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Type 1 Diabetic | Traumatic Brain Injury Survivor | Breathwork Instructor | ACT Practitioner | Husband | Father | Iced Viking

 

After feeling the massive shift breathwork brought into my life, I decided to dedicate my life to helping others discover their own personal power to help themselves.

Chuck and a group of people in the snow dressed only in their bathers

Chuck's Ignite Talk

I had the extreme honor of being invited to Ignite Talks (a global event series of speedy presentations) where I spoke about biomechanics and breath within a five-minute window. Condensing such a rich and impactful topic into a short format challenged me to be clear, intentional, and engaging, and it pushed me to think differently about how I communicate ideas that matter deeply to me. The experience was both energizing and rewarding, and it gave me a chance to connect the audience to breathwork in a way that feels accessible and meaningful.

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